Marketing your University: A Strategic Approach to Student Recruitment

Context:

With rising competition from over 160 Higher Education institutions across the United Kingdom, universities invest huge sums for persuasive marketing campaigns to attract prospective students.

The goal of creating a more vibrant market and an emphasis on student choice, has resulted in universities facing intensified marketisation pressures, the persistent need to stand out, as well as financial stress. Higher Education institutions also need to work hard to secure the number of admissions.

Join us on 25th November to find the most effective way to market your university, guarantee a strategic approach to attracting prospective students and discover new ideas to an innovative online approach. This briefing will include an update on marketing strategies, with some great examples of best practice case studies.

Key issues to be addressed:

  • Using student insights to inform your strategy: understanding their needs and behaviours
  • Challenging perceptions and cutting through to a hard to reach audience
  • Social media: the power of connecting with prospective students online
  • Key considerations in developing an omni-channel marketing strategy
  • The power of peers: harnessing the voice of student advocates
  • Learning from individual institutional examples of success
  • Exploring different marketing techniques and channels
  • Making your strategy meet wider organisational goals

    The Event:

    In the morning session you focus on the university marketing policy and using student insights to inform your strategy, as well as meeting meet wider organisational goals.

    In the afternoon session you will learn from best practice case studies outlining the effective marketing strategies.

    Morning refreshments will be served upon arrival with a networking lunch to follow. Any special needs or dietary requirements should be notified to us upon booking.

    Who should attend?

    Delegates will be drawn from anyone with an interest in marketing a university including, but not limited to: Heads of Marketing, Faculty Marketing Managers, Directors of Marketing, Heads of Student Recruitment, Student Recruitment Managers, Communications Managers, Marketing Managers, University Deans, Heads of PR.

    Further information:

    Our events are CPD certified. This event is equivalent to 3 CPD points.
    A certificate is available on request post-event to all attendees.

    Please note that all speakers and the agenda are subject to change without notice.

    Please note that all speakers and the agenda are subject to change without notice.

    For registration enquiries please contact: Customer.Services@westminster-briefing.com 

    To discuss event sponsorship, speaking opportunities and agenda content, please email: monica.thompson@dodsgroup.com or Joanna.Michael@dodsgroup.com

    Wednesday 25th November 2020

    10.00am - 4.00pm (including networking lunch)

    Event to be held in Central London. The venue will be announced closer to the date.

    Private Sector | 1 Place: £595 | 2+ Places: £545 each

     

    Public Sector | 1 Place: £295 | 2+ Places: £245 each

     

    15% Early Bird Expires - 4pm Friday 2nd October 2020

     

     

    Above prices exclude VAT

     

    If you require a booking form, please contact customer.services@westminster-briefing.com 



    More from Dods